UPDATED September 2025
I’m an adaptable multidisciplinary designer who can turn my hand and head to anything – an important trait in the current AI driven world. My breadth of experience and background gives me a great understanding of culture, people and perspectives and I bring insights, processes, strategy and a great design head to every project. I think the secret sauce in any work is connecting an idea and the design to the most important aspect of any project – people.
I have expertise across many aspects of visual creative design, advertising, print, digital, branding and UI/UX. My work is driven by creative problem-solving and an innate curiosity. Over the years, I have had the privilege of designing for numerous businesses, agencies, organisations, and individuals delivering ideas and designs that have made a difference. From newspaper and magazine design, advertising, business launches, advertising campaigns, packaging and web design through to the complete rebranding of venues and businesses, my goal is to always deliver measurable and significant results for my clients, connect with people and have a little fun along the way.
My journey is a little different than most. After going through visual art school and then on to studying classical animation I decided to pursue a career in visual design as that is really what I really connected with. Fast forward a number of years and I am still designing, still pushing my craft and still always learning.
I’m lucky enough to be a full citizen of both Aotearoa and Ireland and I live in the mighty Tāmaki Makaurau/Auckland.
Working Life
OCTOBER 2023 – PRESENT
Creative Designer
Foodstuffs
I’m part of a small innovative and collaborative in-house team responsible for generating marketing concepts for New World, Pak’n’Save, Four Square. We use our combined skills in branding, concept generation, copywriting, advertising, graphic and visual design, motion graphics, and art direction to problem solve while maintaining the brand integrity for each business.
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SEPTEMBER 2022 – JANUARY 2023
UX Designer
Tipple
I was lucky to spend a few months working with Tipple, an online D2C alcohol seller startup based in Ireland. Working with the CEO I was tasked with researching and developing a new B2B arm of their business. Using UX tools and processes it culminated in a proof of concept prototype of the B2B website.
JANUARY 2017 – DECEMBER 2018
Creative Director
Magnify Agency
Working alongside a small and dedicated team of marketing professionals I provided the
creative input and direction for all projects including marketing, branding, UI/UX, print and digital media design. Our goal was to support and grow medium to large businesses with fresh ideas and inventive marketing strategies.
SEPTEMBER 2005 – MAY 2013
Production Manager
& Senior Designer
Galway Independent Newspapers Ltd
I was responsible for the production management, planning and design of a weekly city newspaper along with designing and producing special features, client ads and marketing materials.
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JANUARY 2019 – AUGUST 2023
Multidisciplinary Designer
SMG Studio
I was a sought after freelance designer collaborating with local, national and international brands, government agencies, start-ups, individuals and organisations in the areas of graphic and visual design, digital design and branding.
APRIL 2014 – JANUARY 2017
Senior Creative Designer
Danjol Ltd
Working closely with the marketing department, CEO and third-party suppliers, I was responsible for the creative direction of all visual output for a large pub and restaurant group. I developed all concepts and campaigns and created visual and graphic design for all aspects of the businesses.
JANUARY 2002 – NOVEMBER 2003
Production Manager
& Graphic Designer
Photocom
My first taste of production management. After two months I was offered the job of managing the production department that designed and typesetting advertisements for a national motor-trade magazine. A fun fast-paced place to cut my teeth and learn how to work smart and fast.
JUNE 2000 – DECEMBER 2001
Multimedia & Web Designer
Visual Group Ltd
I was a graphic, web and multimedia designer for a small Auckland technology startup. We were at the cutting edge of interior and exterior panorama technology and worked with some of the biggest yacht builders in Auckland to produce multimedia sales tools using the technology.
Skills
- Print and Digital Design
- UX/UI
- Branding and Identities
- Advertising Campaigns
- Newspaper and Magazines
- Video Editing
- Website design
- Research
- Creative thinking and problem solving
- AI Systems
- Strategy, Idea and Concept
- Project management
- Communication
- Copywriting
- Creative campaign generation
Education
User Experience Level 7 Certificate
Dundalk Institute of Technology, Ireland
Social Media Marketing Diploma
Irish Times Training, Dublin
Graphic & Multimedia Production
Centre for Emerging Technologies, Dublin
Animation Production Diploma Program
Ballyfermot Senior College, Dublin
Visual Art & Design Degree Program
Atlantic Technological University, Galway