Revive Active
Revive Active is a premium health supplement business based in Ireland that was rapidly expanding its global reach. The company had a range of market proven supplements aimed at helping people improve their overall wellness, and they were looking for a way to further grow their customer base in Ireland and internationally.
Over two years I worked closely with the marketing department to develop the brands voice online through website graphics, digital campaigns, EDM’s, Google Display Network and in print.
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Digital Marketing
EDM’s
Print
Creative campaigns
Graphic Design
Concept creation
Advertising
01.
Electronic Direct Marketing Campaigns
All major Revive Active campaigns started off with a EDM template. The client utilised the extensive and engaged customer database to inform product users of new products, special offers and campaigns and invite-only events.
Every campaign required a specially designed template which was then put together and scheduled in marketing automation platform Klaviyo. A suite of generic product templates was also designed to allow the marketing department to quickly build out their own campaigns.
EDM campaigns: Templates where designed for the Revive Active digital marketing team for delivery to mailing lists through Klaviyo.
Generic email templates: Designed for the Revive Active digital marketing team to build out special offer campaigns for each product.
02.
Social Marketing Campaigns
Supplementing the EDM campaigns was the social marketing campaigns on Instagram and Facebook but occasionally using Google Display Network ads. Both static and animated ads where used. This helped bring the campaign to a broader audience.
Instagram and Facebook: Revive Active Instagram Feed campaigns
Google Display Network: Revive Active GDN campaigns where designed in both static and animated formats depending on the need.
03.
Cross-channel marketing campaigns
Full cross channel campaigns started off with idea generation and concept creation based off a brief written by the marketing team. The best of the concept directions were then developed into poster designs and developed into further assets like shelf-talkers, store promotion material, social media advertising and other assets.
04.
Icon Sets
Freshly designed icon sets were required for the website template, Klaviyo EDM templates and internal systems.
Conclusion
Working with this health supplement business was an interesting challenge, and I was happy to have contributed to their success. It reinforced the idea that with a well-executed design strategy can stand out in a multinational marketplace and attract customers from all over the world. I look forward to seeing this client continue to grow and thrive in the future.